keshet ideas and innovation community

What is KIIC?

KIIC is a program operated through Keshet Dance and Center for the Arts providing resources and community mentorship for arts entrepreneurs of all genres, at all stages in their careers and/or organizational development.

KIIC is a business resource center and incubator for emerging and experienced arts entrepreneurs.

KIIC is a community of local and global arts entrepreneurs creating, growing, collaborating, learning, teaching, stumbling, enjoying, exploring, and flourishing.

KIIC is program to support and strengthen arts entrepreneurs on their path of sustainability, championing the value of the artist and the arts economy, by equipping creative industry businesses with the tools for success.

Why use the term “arts entrepreneur” instead of “artist” or “company/organization”?

The focus of KIIC is to support the business entrepreneurship aspects of the artists and arts endeavors.  We know YOU know your art.  We are here to help with the business aspects of developing, supporting, and sustaining your art.

(P.S. For entrepreneurs to flourish, they need creativity and a spirit of risk-taking…and artists already do that! So if you haven’t yet considered yourself an arts entrepreneur, you are already doing the entrepreneurship work! Good job already!)

How do pronounce KIIC?

KICK  (just like “I’m an artist and I kick some *&%^”)

What does KIIC do?

KIIC operates MULTIPLE programs including arts-related business education, makers space, art to market opportunities, and much more!

Keshet Ideas and Innovation Community Program Descriptions

Makers Space Experience
10-day residency cohort periods in which dancemakers have access to daily rehearsal space, technique classes, business training, and peer support as they develop new work. Housing provided next door to Keshet at the Hampton Inn.

Fellowship for Contemporary Dance
4-week paid residency, includes option for final production supported at Keshet Center for the Arts (theater, technical support, marketing support)

Hear Here Festival
musicians/composers are paired with dancers/choreographers to create a collaborative project over the course of a concentrated creation period

Resident Artist/ Company
customized guest artist residency periods ranging from a few months to a few years; unsolicited applications are not accepted

Choreographers’ Showcase
opportunities for emerging and seasoned artists to present their work in a community showcase; no fees to participate, no stipends provided, just a gathering of community work; comp tickets provided to choreographers

Dance Education/ Open Classes
community classes and company classes taught by Keshet faculty; and master classes taught be visiting artists

Business Education/ Open Workshops
business classes provided for Arts Entrepreneurs in any arts genre taught be Keshet faculty, local business educators, and visiting guest instructors; open to public at affordable rates / free for KIIC members

KP3 Post-Grad Program
pre-professional education for students 18 and above; multiple focus areas are available – dance performance; dance education; arts administration, technical theater.

Consignment-based product sales
KIIC members can offer their products for sale within Keshet’s gift shop, for a consistent retail presence. KIIC members can also present “launches” or other sales events/receptions for their new product lines to drive sales.

Office Space/ Tenant Community
below market rate office space available for arts entrepreneurs incubating in any genre at the Keshet Center for the Arts

KIIC Membership
annual membership for individual artists and arts organizations of any genre and/or business model; members receive free access to all business workshops and many other benefits!

Feedback and continued evolution of the KIIC Program

KIIC is a living, breathing, and evolving program (since we are living, breathing, evolving artists and arts organizations)!

What are you missing as an arts entrepreneur?  How can we help?  Please keep us informed of your ideas, needs, challenges, successes, etc!  Thank you!

Don’t Starve!  Make Art!

Become a KIIC Member

Membership dues for KIIC:

  • $120 annually for an arts business or organization
  • $60 for an individual artist.

Membership is available year-round. Download: KIIC Member Registration_Renewal BIZ.ORG Individual_KIIC MEMBERSHIP Registration_Renewal Application KIIC Membership Benefit Info

KIIC Membership Benefits include:


Business Development: FREE ACCESS to KIIC Workshops & Events

  • KIIC Members receive FREE access to all workshops and events within the KIIC Program.
    • Individual Artist Members receive free admission for the single artist member registered
    • Arts Business Members receive free admission for up to 5 people per company, per event

 Mentorship and Resources

    • Access to below-market rate financial services and bookkeeping support
    • Access to supportive environment of arts entrepreneurs
    • Discounts for various community resources as available (consultants, workshops, etc)
    • “Shadow” learning opportunities within existing arts businesses

 Keshet Discounts: Rent, Tickets, Dance

(Advance scheduling/reservations required)

  • Free use of conference room/meeting space at Keshet Center for the Arts for up to 12 hours per year
  • 15%-60% discounts on rental rates (Rehearsal Studios, Black Box Theatre, Soundstage, etc)
  • 25% off tickets to all Keshet Center for the Arts presented/produced events
  • 50% off all Class Packages for any Keshet Dance movement or fitness classes

Application Opportunities…KIIC Members are also eligible to:

  • Apply to become KIIC Tenants.

Tenants receive all of the benefits of KIIC Membership, plus have an office at the Keshet Center for the Arts at a below-market rate, and receive the deepest rental rate discounts for all other Keshet spaces.

  • Apply for the Apprentice Program.

Customized for each Apprentice to align with their individual personal and business goals, the Apprentice Program is made for those who want a more intensive training curriculum leading to a professional career in the arts but are not interested and/or able to pursue this in a university or college setting, and/or is seeking further, pre-professional training. The Apprentice Program has three tracks:

  • Dance Performance
  • Dance Education
  • Arts Administration
Arts Business Workshops

You’ve spent years honing and practicing your art – now learn some of the business skills that could help you to make a career of living your passion.

All KIIC Arts Business Workshops are FREE to KIIC members; any arts entrepreneur is welcome to take advantage of the classes/mentorship and mixers at market rate (as indicated). To learn more about KIIC Membership email kiic@KeshetArts.org.

Arts Business Workshops – Register HERE

Keshet Ideas and Innovation Community (KIIC) Arts Business Workshop Weekend

Come for one class, for two…or the whole weekend to learn business skills designed especially for creatives and arts entrepreneurs – Don’t Starve. Make Art! Free to KIIC members

Non-member pricing: $15 Drop in per class;

$30 for one day/3 classes;

$50 for both days/ all classes; 


Saturday, August 24th: 10:30am – 4:30pm 

10:30 – 12pm (CHOICE OF 2 workshops)

Connecting with Media: PR Dos and Don’ts for Artists and Creators / Lauren Tresp, Founder Southwest Contemporary and Editor/Publisher of The Magazine
This class will present a practical framework and best practices for self-driven public relations for artists and other creators, including communicating with and pitching to members of the media and receiving publicity. Learn the distinctions between public relations, marketing, and advertising, and gain confidence in representing yourself and your work across each platform.
Lauren Tresp is founder of Southwest Contemporary and has been the editor and publisher of The Magazine in Santa Fe, New Mexico since 2016. She has experience working in contemporary art as a writer and has worked in commercial art galleries. She has a Master of Arts in Humanities from the University of Chicago, where she studied Medieval and Renaissance Art History, and a Bachelor of Arts in Art History and History from UCLA.

10:30 – 12pm

Intellectual Property Law for Musicians / Justin Muehlmeyer, Peacock Law P.C.
The goal of this workshop is to understand what musicians and composers can do to protect their music and creations, avoid liability, and create productive and lasting business relationships in an ensemble. Justin is a life-long student of Spanish classical guitar. He will be instructing on what they should know before they make their music publicly available.
Justin is a Registered Patent Attorney practicing all aspects of intellectual property and litigation.  Justin came to Peacock Law P.C. from the New Mexico Supreme Court, where for two years he practiced the art of legal writing and research as a judicial law clerk to Justice Charles Daniels.
In law school at the University of New Mexico, Justin became known for his classical guitar skills and became the go-to musician for legal and court events around the State. Inspired by a circle of family and friends who were business owners and scientists, Justin earned undergraduate degrees in Physics/Astrophysics and Philosophy of Economics (dual B.A.s), and now makes it his career to assist all creative types in generating value from their great ideas.  Justin is licensed to practice law in the State of New Mexico and serves on the Board of the IP Section of the State Bar (for which he was elected as chair for 2018).

1:00pm – 2:30pm

Budgets, Financials, and Cashflow – Oh My! / Joni Thompson, Keshet Finance Director
Words like budgeting and cashflow can fill creative professionals with fear and apprehension. If you’ve never kept to a strict budget before, knowing where to begin can be the first hurdle.  This workshop might be the beginning you need!  Participants will have an opportunity to discuss planning and budgeting for arts organizations and individual businesses.
For as long as I can remember, numbers have been my “friends”. My career path has been varied and
enjoyable – beginning as a director of a private school for children with learning disabilities and moving
through various experiences of accounting: CPA firm, manufacturing, government, and nonprofit.
Everyone needs someone to ‘run the numbers’! I became familiar with Keshet while at the Albuquerque Convention and Visitors Bureau and am thrilled to have joined this wildly creative and collaborative adventure where, every day I learn again that “Anything is Possible”! Hobbies include singing in the UNM Chorus (including performances at Carnegie Hall…practice, practice, practice)!

3:00pm – 4:30pm

Branding and Marketing for Creatives / Dovya Friedman, Utility Agency and Carolyn Tobias, Communications Director, Keshet
Dovya Friedman, Director of Utility Agency, brings over 20-years of experience in branding and marketing communications, to strategic brand integration for growth companies. Her history includes multidisciplinary work in publishing, public relations, advertising, social media, online presence development and business development. She is a graduate of New York University, Tisch School of the Arts. Dovya’s work has been recognized by both the PRSA and AdFed.
Carolyn Tobias,originally from Brisbane, Australia is a wife, mom-to-three and a lover of the arts. Carolyn brings over 25 years of public relations and communications experience with non-profits, agency, corporate and freelance sectors to the role of Communications Director with Keshet (since 2014). Carolyn was first introduced to Keshet as a Work Study and committee volunteer for their daughters’ dance classes (2011). Carolyn’s background is in theatre, her husband is a drummer and music producer based in Albuquerque, New Mexico and their whole family enjoys all artistic endeavors. Her motivation each day is to value the artist behind the art, first and foremost. Bachelor of Business Communications: Public Relations & Marketing (with Distinction) from Queensland University of Technology, Australia.

Sunday, August 25th: 10:30am – 4:30pm 

10:30am – 12pm (CHOICE OF 2 workshops)

Traditional Publishing and Self Publishing for Writers / Jacqueline Murray Loring, Author President, Yucca Branch, National League of American Pen Women

Publishing a book with a traditional publishing house or publication through an online publisher (self-publishing) can be a complicated, time-consuming process requiring the author to educate her/himself on the business side of book publication in conjunction with the task of creatively writing. Knowing the options during the writing and research stages diminishes stress, saves time, provides tasks to be accomplished during non-creative time, and allows for a smooth transition between the joy of writing and the end game of publication. This 90-minute workshop includes discussion of:

  • Listing publication options and requirements essential to specific authors, researching self-publishing options, agents, publishing houses, university presses, etc. including the tracking processes and/or finding local help with publication.
  • Writing the book proposal, query and cover letters, and tracking queries and rejections.
  • Researching and reading self-publishing and traditional publishing guidelines and contracts, writing and sending query letters, how to react to rejections and agent suggestions.
  • Preparing your manuscript: Whether publishing with a traditional publisher or self-publishing, specific manuscript information is essential while writing including formatting margins, font, spacing, editing, proofs, indexing, as well as other concerns including contract issues, title selection, cover and internal art, marketing and sales, cataloguing, royalties, ordering, and selling.

Jacqueline Murray Loring is an award winning poet, a produced playwright, screenwriter, and filmmaker and educator. In 2012, she won the Doire Press Irish International Poetry Prize for her collection The History of Bearing Children, published in Galway. Loring works as an editor and book and script consultant. In 2012, she moved to Albuquerque, New Mexico from Cape Cod to begin a career writing and producing short films. In 2017, she was a finalist in the New Mexico Film Foundation’s “Let’s Make a Western”. Since her move to Albuquerque she has written/cowritten eight short scripts that have been filmed. Trains, Tracks & Aliens was shown at the 2017 Indie Q Film Festival in Albuquerque. The House on Normal Street premiered at the Santa Fe Film Festival in 2017. In March 2019, KiMo Theatre: Fact & Folklore was published and in June 2019, Vietnam Veterans Unbroken: Conversations on Trauma and Resiliency was published in July 2019 by McFarland & Co, Publishers. https://mcfarlandbooks.com/. Loring was the executive director of the Cape Cod Writers Center, coordinator of the Eventide Arts Playwriting Competition, and facilitator of the Cape Cod Screenwriters Group. She is the 2019/2020 president of the Yucca branch of the National League of American Pen Women, a member of New Mexico Women in Film and Video, SouthWest Writers, Military Writers Society of America, Sandwich Arts Alliance, and the Arts Foundation of Cape Cod.

10:30am – 12pm

Resources and information for Independent Filmmakers/ Rebecca Cavalier, City of Albuquerque Film Office and Alex Gianopoulos, Location Manager

Rebecca oversees and coordinates permitting requests for film production within the City of Albuquerque. She also works with productions to ensure compliance of permitting and location agreements to ensure all city property used for filming is restored once filming is complete.

Rebecca was born and raised in Albuquerque and graduated from UNM with a B.B.A. in Marketing and a Minor in Spanish. Before joining the Film Office she worked at KRQE for 6 years both in sales and news. Rebecca has a love for film and is looking forward to contributing to the continued growth of the industry in Albuquerque.

This workshop will include how to become involved in local film, how sites are chosen, how film in ABQ benefits us economically, what is currently in the works, how the City and State film offices work together and tips for location scouting.  

1:00pm – 2:30pm

Negotiations for Artists and Arts Organizations / Arlyn Crow, Adams and Crow Law Firm
Arlyn Crow has litigated hundreds of civil matters over his 14 years in the legal industry and has had the unique and advantageous opportunity of representing both large and small businesses, as well as individuals, throughout the United States and the State of New Mexico. His practice spans such diverse areas as shareholder, business and contract disputes; mergers and acquisitions; insurance and reinsurance industry disputes; mining and oil rig accidents; construction defect and accident claims; wrongful death and personal injury suits; and professional negligence issues. Arlyn Crow has also practiced law in the professional licensure and education areas.

3:00pm – 4:30pm

Grant Research & Writing / Shira Greenberg, Keshet Founder & Artistic Director
How to find available funds, determine if a funder is the right fit for you/your organization, and develop techniques to manage the steps required to work with funders. Once you have identified the funder, learn how to make your case, create a clear and impactful narrative, develop a realistic budget and create a full proposal package.

Shira Greenberg, Founder & Artistic Director of Keshet, created Keshet Dance Company in Albuquerque, New Mexico in 1996 following her training and studies with the Minnesota Dance Theatre, Interlochen Arts Academy, Ithaca College and Hebrew University of Jerusalem. As Keshet’s Artistic Director, Ms. Greenberg has been recognized for her work by the New Mexico Governor’s Office, the New Mexico Legislature and the White House. Her multiple honors and accolades include the New Mexico Governor’s Award for Outstanding New Mexico Women; New Mexico Business Weekly’s Top Performing CEO of a non-profit organization, the New Mexico Ethics in Business Award recognizing the highest standards of ethical conduct, integrity and civic and social responsibility and the Martin Luther King, Jr.  Multicultural Council’s Keep the Dream Alive Award for “creating an environment where the medium of dance is used to build cross cultural and social bridges to every aspect of society.” Through Keshet, she created the Keshet Center for the Arts, a 30,000 square foot facility that educates, entertains and engages; housing and uniting the arts, the artist and the audience; and the Keshet Ideas and Innovation Community which supports and strengthens arts entrepreneurs on their path of sustainability, championing the value of the artist and the arts economy, by equipping creative industry businesses with the tools for success through which she currently teaches and mentors arts entrepreneurs. Over her 20+ year career in the non-profit sector, Shira has raised approximately $5,000,000 through successful grant research and proposal writing for the arts.

These workshops are made possible in part with the support of:

“I came because I didn’t know anything about how to do this, but by the time I left I thought ‘Oh hell, I can do that!”-
— Designer & Workshop Participant
“For an hour and half there was a lot of useful information packed in. It provided focus and some goals to better use social media for growing my business.”
– Independent Artist & Workshop Participant
“I’ve sent out one press release and, thanks to the KIIC workshops on those little jewels, am totally delighted with the results!”
— Writer & Workshop Participant

Artist Resources and Opportunities

Artist Resources and Opportunities

Secretary Gonzales and the New Mexico Department of Cultural Affairs, commissioned a study, Building on the Past, Facing the Future: Renewing the Creative Economy, (http://www.newmexicoculture.org/index.php) which further quantifies the economic impact with the following figures; The arts and cultural sector – contribute $5.6 billion to New Mexico’s economy each year; contribute $2.2 billion in wages and salaries annually; and generate $137 million in revenues for state and local governments.

To receive an Arts Resources email each month, sign up for KIIC news at kiic@KeshetArts.org

Makers Space – LEARN MORE

Keshet Fellowship for Contemporary Dance – LEARN MORE

Connect with KIIC Members

Current Members (as of February, 2019)




Sri Louise Dance, Film, Written Word www.srilouise.com
Veronica Goforth Film Creative Technologies, Graphic Design, Visual Art,
Librada Pictures Film, visual art, theater
Anna Horst Dance, Theater, Film
Marta Lichlyter Dance
Indi Yoga Health & Wellness www.grassrootsyoganm.com
First Eye Films Film, Creative Technologies, and Multidisciplinary www.firsteyefilm.com
Devi Piper Dance and Theater
Rainbow Artists Visual Art www.rainbowartists.com
Arts Network for Youth & Justice Multi-Disciplinary
Emily Snell Multi-Disciplinary, Costume design, visual art, and dance www.facebook.com/emily.snell.100
Audrey McKee Music
Rachel Wiseman Theater, Written Word, Film, Dance
Jesika Ulibarri Dance
Katharsis Media Dance, Theater, Film www.katharsismedia.org
Melyssa Garland/ Garland Studios Music and Film www.garlandstudio.com
Soiree Entertainment Dance www.soireentertainment.com
Jessica Schiffman Jeweler

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